Stop & Shop Introduces Nature’s Promise Marine Stewardship Council Certified Canned Tuna

The Stop & Shop Supermarket Company LLC today announced its Nature’s Promise chunk light canned tuna (skipjack) and Nature’s Promise solid white canned tuna (albacore) have been Marine Stewardship Council (MSC) –certified.

MSC certification is given to seafood from fisheries that meet the council’s strict standard for sustainability and ensure that fish are caught at levels that allow fish populations and the ecosystems on which they depend to remain healthy and productive for the future. Nature’s Promise canned tuna is caught using a “one-by-one” method, one line to catch one fish at a time. This is considered to be the most sustainable fishing method, minimizing damage to other sea life. Nature’s Promise chunk light tuna is caught via a fishing pole and line and Nature’s Promise solid while tuna is caught via pole and line or troll caught, towing a baited hook or lure behind a slow moving vessel.

“This is just one step on our journey to provide customers with food choices that can minimize the environmental impact and work towards a more sustainable future for our food,” said Don Sussman, President, Stop & Shop New York Metro.

Nature’s Promise canned tuna is sold at all Stop & Shop stores. Earlier this year, Stop & Shop announced that all seafood sold from the service counters is 100% sustainably and responsibly sourced. In addition, 100% of Stop & Shop Nature’s Promise and Own Brand seafood products are also sustainably sourced, including frozen shrimp. Nature’s Promise is Stop & Shop’s private label line for organic and “free from” products. In total, customers will find more than 200 sustainable seafood items at Stop & Shop.

For more information on Stop & Shop’s responsible retailing efforts, visit www.stopandshop.com/environment.